:root{
    --ground:#0A0A0B;
    --ground-2:#0E0E11;
    --surface:#16161A;
    --surface-2:#1E1E23;
    --line:#2A2A31;
    --ink:#F5F5F7;
    --muted:#8E8E96;
    --muted-2:#6A6A73;
    --accent:#E5091B;
    --accent-hi:#FF2233;
    --accent-dim:#5C0209;
    --sans:"Helvetica Neue",Helvetica,"Segoe UI",Arial,sans-serif;
    --mono:ui-monospace,"SF Mono",Menlo,Consolas,monospace;
    --grain:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='0.42'/%3E%3C/svg%3E");
  }

  *{box-sizing:border-box}

  body{
    margin:0;
    background:var(--ground);
    color:var(--ink);
    font-family:var(--sans);
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }

  a{color:inherit;text-decoration:none}

  :focus-visible{outline:2px solid var(--accent-hi);outline-offset:3px;border-radius:2px}

  .wrap{max-width:1420px;margin:0 auto;padding:0 clamp(16px,4vw,56px)}

  /* ---------- навбар ---------- */
  .nav{
    position:fixed;top:0;left:0;right:0;z-index:60;
    display:flex;align-items:center;gap:clamp(16px,3vw,36px);
    padding:16px clamp(16px,4vw,56px);
    background:linear-gradient(180deg,rgba(10,10,11,.92) 0%,rgba(10,10,11,0) 100%);
    transition:background .35s ease,border-color .35s ease;
    border-bottom:1px solid transparent;
  }
  .nav.solid{background:rgba(10,10,11,.96);border-bottom-color:var(--line)}

  .logo{
    font-weight:800;font-size:clamp(20px,2.2vw,27px);
    letter-spacing:.24em;color:var(--accent);
    text-transform:uppercase;line-height:1;padding-right:2px;
  }
  .logo span{color:var(--ink);letter-spacing:.14em;font-size:.52em;vertical-align:.42em;margin-left:.5em}

  .nav-links{display:flex;gap:clamp(12px,1.8vw,26px);font-size:14px;color:#D2D2D8}
  .nav-links a{transition:color .2s}
  .nav-links a:hover{color:var(--muted)}
  .nav-cta{
    margin-left:auto;display:inline-flex;align-items:center;gap:8px;
    background:var(--accent);color:#fff;font-weight:700;font-size:14px;
    padding:9px 18px;border-radius:3px;transition:background .2s,transform .2s;
  }
  .nav-cta:hover{background:var(--accent-hi);transform:translateY(-1px)}
  @media(max-width:860px){.nav-links{display:none}}

  /* ---------- hero ---------- */
  .hero{position:relative;min-height:min(92vh,860px);display:flex;align-items:flex-end;overflow:hidden}
  .hero-bg{
    position:absolute;inset:0;
    background:
      radial-gradient(120% 90% at 78% 22%,#4A1016 0%,rgba(74,16,22,0) 58%),
      radial-gradient(90% 70% at 92% 78%,#1B2540 0%,rgba(27,37,64,0) 62%),
      linear-gradient(118deg,#0A0A0B 8%,#241014 42%,#3A1319 62%,#0C0D12 100%);
    animation:drift 30s ease-in-out infinite alternate;
  }
  @keyframes drift{from{transform:scale(1.06) translate3d(0,0,0)}to{transform:scale(1.16) translate3d(-2.2%,-1.4%,0)}}
  .hero-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity 1.2s ease}
  .hero-video.ready{opacity:1}
  .m-video{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;background:#000;z-index:2;display:none}
  .m-video.on{display:block}
  .hero-grain{position:absolute;inset:0;background-image:var(--grain);opacity:.15;mix-blend-mode:overlay;pointer-events:none}
  .hero-veil{
    position:absolute;inset:0;
    background:
      linear-gradient(90deg,rgba(10,10,11,.96) 0%,rgba(10,10,11,.72) 42%,rgba(10,10,11,.1) 78%),
      linear-gradient(0deg,var(--ground) 2%,rgba(10,10,11,.35) 32%,rgba(10,10,11,0) 66%);
  }
  .hero-inner{position:relative;z-index:2;width:100%;padding-bottom:clamp(56px,9vh,110px)}
  .hero-copy{max-width:660px}

  .eyebrow{
    display:inline-flex;align-items:center;gap:10px;
    font-family:var(--mono);font-size:12px;letter-spacing:.2em;
    text-transform:uppercase;color:var(--muted);margin-bottom:20px;
  }
  .eyebrow::before{content:"";width:26px;height:2px;background:var(--accent)}

  h1.title{
    margin:0 0 18px;
    font-size:clamp(44px,7.4vw,92px);
    font-weight:800;line-height:.92;letter-spacing:-.035em;
    text-wrap:balance;
  }
  h1.title em{font-style:normal;color:var(--accent)}

  .meta{
    display:flex;flex-wrap:wrap;align-items:center;gap:14px;
    font-family:var(--mono);font-size:13px;color:#B8B8C0;margin-bottom:20px;
  }
  .meta .dot{width:3px;height:3px;border-radius:50%;background:var(--muted-2)}
  .badge{border:1px solid var(--line);border-radius:2px;padding:2px 7px;font-size:11px;letter-spacing:.08em}

  .lede{font-size:clamp(16px,1.35vw,19px);line-height:1.55;color:#CFCFD6;margin:0 0 30px;max-width:52ch}

  .denial{
    margin:14px 0 22px;font-family:var(--mono);font-size:12.5px;letter-spacing:.08em;
    color:var(--accent-hi);text-transform:uppercase;
  }
  @media(max-width:600px){.denial{font-size:11px;letter-spacing:.04em}}
  .btn-row{display:flex;flex-wrap:wrap;gap:12px}
  .btn{
    display:inline-flex;align-items:center;gap:10px;
    padding:14px 28px;border-radius:3px;font-size:16px;font-weight:700;
    border:0;cursor:pointer;font-family:inherit;transition:background .2s,transform .15s;
  }
  .btn-play{background:var(--ink);color:#0A0A0B}
  .btn-play:hover{background:#fff;transform:translateY(-1px)}
  .btn-ghost{background:rgba(120,120,132,.34);color:var(--ink);backdrop-filter:blur(6px)}
  .btn-ghost:hover{background:rgba(120,120,132,.5)}
  .btn svg{flex:none}

  /* ---------- ряды ---------- */
  .row{margin-top:clamp(38px,5vw,64px);position:relative}
  .row-head{display:flex;align-items:baseline;gap:14px;margin-bottom:14px;padding:0 clamp(16px,4vw,56px)}
  .row-head h2{margin:0;font-size:clamp(18px,1.7vw,23px);font-weight:700;letter-spacing:-.01em}
  .row-head .note{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted-2)}

  .rail{
    display:flex;gap:10px;overflow-x:auto;scroll-behavior:smooth;
    padding:34px clamp(16px,4vw,56px);margin:-34px 0;
    scroll-padding-left:clamp(16px,4vw,56px);scroll-padding-right:clamp(16px,4vw,56px);
    scroll-snap-type:x proximity;scrollbar-width:none;
  }
  .rail::-webkit-scrollbar{display:none}

  .card{
    flex:0 0 clamp(230px,23vw,320px);
    scroll-snap-align:start;cursor:pointer;
    border:0;padding:0;background:none;font-family:inherit;color:inherit;text-align:left;
    transition:transform .3s cubic-bezier(.2,.7,.3,1);
  }
  .card:hover,.card:focus-visible{transform:scale(1.07);z-index:5}

  .frame{
    position:relative;aspect-ratio:16/9;border-radius:4px;overflow:hidden;
    background:var(--surface);box-shadow:0 2px 14px rgba(0,0,0,.5);
  }
  .frame::after{content:"";position:absolute;inset:0;background-image:var(--grain);opacity:.14;mix-blend-mode:overlay;pointer-events:none}
  .frame .prev-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
  .frame video.prev{opacity:0;transition:opacity .25s ease}
  .frame video.prev.playing{opacity:1}
  .frame video.prev{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
  .frame::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
    background:linear-gradient(180deg,rgba(10,10,11,.55) 0%,rgba(10,10,11,0) 34%,rgba(10,10,11,0) 46%,rgba(10,10,11,.82) 100%)}
  .frame-label,.frame-tag,.frame-dur{z-index:2}
  .card:hover .frame{box-shadow:0 18px 44px rgba(0,0,0,.72)}

  .f1{background:linear-gradient(140deg,#3E1218 0%,#7A2118 46%,#12080A 100%)}
  .f2{background:linear-gradient(140deg,#101B33 0%,#2C4C6E 48%,#080B12 100%)}
  .f3{background:linear-gradient(140deg,#2A2416 0%,#7A6432 50%,#0E0C08 100%)}
  .f4{background:linear-gradient(140deg,#241033 0%,#4E2270 50%,#0B0710 100%)}
  .f5{background:linear-gradient(140deg,#0F2A22 0%,#2A6952 50%,#07120E 100%)}
  .f6{background:linear-gradient(140deg,#301418 0%,#8A2C22 44%,#120809 100%)}
  .f7{background:linear-gradient(140deg,#14161C 0%,#4A4F5C 50%,#08090B 100%)}

  .frame-label{
    position:absolute;left:14px;bottom:12px;right:14px;
    font-weight:800;font-size:clamp(15px,1.3vw,18px);letter-spacing:-.015em;line-height:1.15;
    text-shadow:0 2px 18px rgba(0,0,0,.9);
  }
  .frame-tag{
    position:absolute;top:11px;left:12px;
    font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;
    background:rgba(10,10,11,.72);border:1px solid rgba(255,255,255,.16);
    padding:3px 7px;border-radius:2px;color:#E6E6EA;
  }
  .frame-ai{
    position:absolute;left:12px;top:38px;z-index:2;
    font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;
    color:#FF5C6B;background:rgba(10,10,11,.82);border:1px solid rgba(229,9,27,.6);backdrop-filter:blur(3px);
    padding:3px 7px;border-radius:2px;
  }
  .frame-dur{
    position:absolute;top:11px;right:12px;font-family:var(--mono);font-size:11px;
    color:#E6E6EA;text-shadow:0 1px 8px rgba(0,0,0,.9);
  }

  .card-body{padding:10px 2px 0}
  .card-body p{margin:0;font-size:13px;line-height:1.45;color:var(--muted)}
  .card-body .tags{margin-top:6px;font-family:var(--mono);font-size:11px;color:var(--muted-2);letter-spacing:.06em}

  .rail-btn{
    position:absolute;top:50%;transform:translateY(-50%);z-index:8;
    width:42px;height:82px;border:0;cursor:pointer;
    background:rgba(10,10,11,.6);color:var(--ink);font-size:20px;
    backdrop-filter:blur(4px);transition:background .2s;
  }
  .rail-btn:hover{background:rgba(10,10,11,.88)}
  .rail-btn.prev-btn{left:0;border-radius:0 4px 4px 0}
  .rail-btn.next-btn{right:0;border-radius:4px 0 0 4px}
  @media(max-width:900px){.rail-btn{display:none}.card{flex-basis:min(74vw,320px)}}

  /* ---------- секции ---------- */
  .band{padding:clamp(58px,8vw,104px) 0;border-top:1px solid var(--line)}
  .band.dim{background:var(--ground-2)}
  .band h2.sec{
    margin:0 0 8px;font-size:clamp(28px,3.6vw,46px);font-weight:800;
    letter-spacing:-.03em;line-height:1.04;text-wrap:balance;
  }
  .sec-lede{margin:0 0 clamp(30px,4vw,52px);color:var(--muted);font-size:17px;line-height:1.55;max-width:56ch}

  /* отрицания */
  .without{display:grid;grid-template-columns:repeat(auto-fit,minmax(232px,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:4px;overflow:hidden}
  .without div{background:var(--ground);padding:26px 24px}
  .without .strike{
    font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
    color:var(--muted-2);text-decoration:line-through;text-decoration-color:var(--accent);
    text-decoration-thickness:2px;margin-bottom:10px;
  }
  .without p{margin:0;font-size:15px;line-height:1.5;color:#D6D6DC}

  /* процесс */
  .steps{display:grid;gap:0;border-top:1px solid var(--line)}
  .step{
    display:grid;grid-template-columns:auto 1fr;gap:clamp(18px,3vw,44px);align-items:start;
    padding:26px 0;border-bottom:1px solid var(--line);
  }
  .step-n{
    font-family:var(--mono);font-size:clamp(30px,4.4vw,56px);font-weight:700;line-height:.9;
    color:transparent;-webkit-text-stroke:1.4px var(--accent);min-width:1.6em;
  }
  .step h3{margin:0 0 6px;font-size:clamp(17px,1.6vw,21px);font-weight:700;letter-spacing:-.01em}
  .step p{margin:0;color:var(--muted);font-size:15px;line-height:1.55;max-width:64ch}
  .step .when{font-family:var(--mono);font-size:12px;color:var(--muted-2);letter-spacing:.08em;margin-top:8px}

  /* агентствам */
  .sec-lede{max-width:640px;margin:-8px 0 26px;color:var(--muted);font-size:15.5px;line-height:1.6}
  .pipeline{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}
  .pstep{background:var(--ground);padding:22px 18px 24px}
  .pn{font-family:var(--mono);font-size:11px;letter-spacing:.14em;color:var(--accent)}
  .pstep h3{margin:10px 0 8px;font-size:15.5px;letter-spacing:-.01em}
  .pstep p{margin:0;font-size:13.5px;line-height:1.55;color:var(--muted)}
  .tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(258px,1fr));gap:14px}
  .tile{
    background:linear-gradient(158deg,var(--surface) 0%,var(--surface-2) 100%);
    border:1px solid var(--line);border-radius:5px;padding:26px 24px 28px;
    transition:border-color .25s,transform .25s;
  }
  .tile:hover{border-color:#3E3E48;transform:translateY(-3px)}
  .tile h3{margin:0 0 9px;font-size:17px;font-weight:700;letter-spacing:-.01em}
  .tile p{margin:0;font-size:14.5px;line-height:1.55;color:var(--muted)}
  .tile .k{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin-bottom:14px;display:block}

  /* FAQ */
  .faq{display:flex;flex-direction:column;gap:8px}
  details{background:var(--surface);border-radius:3px;border:1px solid transparent;transition:border-color .2s}
  details[open]{border-color:var(--line)}
  summary{
    list-style:none;cursor:pointer;padding:22px 24px;
    font-size:clamp(16px,1.5vw,19px);font-weight:500;
    display:flex;justify-content:space-between;align-items:center;gap:20px;
  }
  summary::-webkit-details-marker{display:none}
  summary::after{content:"+";font-size:28px;font-weight:300;color:var(--muted);transition:transform .25s;line-height:1}
  details[open] summary::after{transform:rotate(45deg)}
  summary:hover{background:var(--surface-2)}
  details .answer{padding:0 24px 24px;color:#C4C4CC;font-size:16px;line-height:1.6;max-width:70ch;margin:0}

  /* CTA */
  .cta{text-align:center;padding:clamp(64px,9vw,116px) 0;border-top:1px solid var(--line);position:relative;overflow:hidden}
  .cta::before{
    content:"";position:absolute;inset:0;
    background:radial-gradient(60% 120% at 50% 118%,rgba(229,9,27,.22) 0%,rgba(229,9,27,0) 62%);
    pointer-events:none;
  }
  .cta-inner{position:relative;z-index:2}
  .cta h2{margin:0 0 14px;font-size:clamp(28px,4.2vw,54px);font-weight:800;letter-spacing:-.035em;line-height:1.02;text-wrap:balance}
  .cta p{margin:0 auto 30px;color:var(--muted);font-size:17px;line-height:1.55;max-width:46ch}
  .cta .mails{display:flex;flex-wrap:wrap;gap:12px;justify-content:center}
  .mail{
    border:1px solid var(--line);border-radius:3px;padding:14px 22px;
    font-family:var(--mono);font-size:14px;transition:border-color .2s,background .2s;
  }
  .mail:hover{border-color:var(--accent);background:rgba(229,9,27,.08)}
  .mail b{display:block;font-family:var(--sans);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted-2);font-weight:600;margin-bottom:5px}

  /* футер */
  .lead{max-width:680px;margin:26px auto 30px;text-align:left}
  .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
  .lead-row{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:10px}
  .lead input,.lead textarea{
    width:100%;background:var(--surface);border:1px solid var(--line);border-radius:3px;
    color:var(--ink);font-family:inherit;font-size:15px;padding:13px 14px;transition:border-color .2s;
  }
  .lead input::placeholder,.lead textarea::placeholder{color:var(--muted-2)}
  .lead input:focus,.lead textarea:focus{outline:none;border-color:var(--accent)}
  .lead textarea{resize:vertical;min-height:96px}
  .lead-bottom{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:12px}
  .lead-note{font-size:13px;color:var(--muted-2)}
  .lead.sent .lead-note{color:var(--accent-hi)}
  @media(max-width:600px){.lead-row{grid-template-columns:1fr}}
  footer{border-top:1px solid var(--line);padding:52px 0 64px;color:var(--muted-2);font-size:13.5px}
  .fcols{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:26px;margin-bottom:38px}
  .fcols a{display:block;padding:5px 0;color:var(--muted);transition:color .2s}
  .fcols a:hover{color:var(--ink)}
  .fcols .fcity{display:block;padding:5px 0;color:var(--muted)}
  .fcols .h{color:var(--ink);font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;margin-bottom:8px}
  .fbottom{display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;align-items:center;border-top:1px solid var(--line);padding-top:24px}

  /* модалка */
  .modal{
    position:fixed;inset:0;z-index:90;display:none;
    align-items:center;justify-content:center;padding:20px;
    background:rgba(5,5,6,.86);backdrop-filter:blur(6px);
  }
  .modal.open{display:flex}
  .sheet{
    background:var(--ground-2);border:1px solid var(--line);border-radius:6px;
    max-width:720px;width:100%;max-height:86vh;overflow-y:auto;
    animation:pop .28s cubic-bezier(.2,.7,.3,1);
  }
  @keyframes pop{from{transform:translateY(14px) scale(.985);opacity:0}to{transform:none;opacity:1}}
  .sheet-top{position:relative;aspect-ratio:16/7;overflow:hidden}
  .sheet-top::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,var(--ground-2) 2%,rgba(14,14,17,0) 62%)}
  .sheet-top .frame-label{z-index:2;left:26px;right:26px;bottom:18px;font-size:clamp(20px,2.6vw,30px)}
  .sheet-in{padding:20px 26px 30px}
  .sheet-zero{
    font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:#FF6672;
    border:1px solid rgba(229,9,27,.4);background:rgba(229,9,27,.1);
    display:inline-block;padding:5px 10px;border-radius:2px;margin-bottom:16px;
  }
  .sheet-meta{font-family:var(--mono);font-size:12px;color:var(--muted-2);letter-spacing:.08em;margin-bottom:16px}
  .sheet-in h4{margin:18px 0 6px;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);font-weight:700}
  .sheet-in p{margin:0;font-size:15.5px;line-height:1.6;color:#C9C9D1}
  .close{
    position:absolute;top:14px;right:14px;z-index:3;width:34px;height:34px;border-radius:50%;
    border:0;background:rgba(10,10,11,.76);color:var(--ink);font-size:19px;cursor:pointer;
  }
  .close:hover{background:#000}

  @media(prefers-reduced-motion:reduce){
    *{animation:none!important;transition-duration:.01ms!important}
    .card:hover{transform:none}
  }

/* --- посадочные страницы --- */
.subhero{padding:120px 0 46px;border-bottom:1px solid var(--line);background:linear-gradient(180deg,#101013 0%,var(--ground) 100%)}
.subhero h1{font-size:clamp(30px,4.6vw,54px);line-height:1.04;letter-spacing:-.03em;margin:0 0 16px;font-weight:800}
.subhero .lede{max-width:660px;font-size:clamp(15.5px,1.6vw,18px);line-height:1.6;color:var(--muted);margin:0}
.crumbs{font-family:var(--mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted-2);margin-bottom:18px}
.crumbs a{color:var(--accent)}
.crumbs a:hover{color:var(--accent-hi)}
.tcols{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:30px}
.tblock h2{font-size:17px;letter-spacing:-.01em;margin:0 0 10px}
.tblock p{margin:0;font-size:14.5px;line-height:1.62;color:var(--muted)}
.nav-links a.on{color:var(--ink)}
.subhero+.band{padding-top:44px}
@media(max-width:700px){.subhero{padding:96px 0 36px}}

a.tile{display:block;color:inherit;text-decoration:none;transition:border-color .2s,transform .2s}
a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}